Last Wednesday and Thursday (24-25 April 2013), I attended a “Fashion & Future” workshop from JFW at Ministry of Trade. A lot of new things and knowledge that I get from this workshop, but don’t worry be happy, I will share in this blog. The workshop materials that I get, will be divided into several blog post according to topic and theme.
Now I want to share about Top 10 Beauty Campaign Films that Miss. Giuseppina Lara from Intituto Marangoni told us at that workshop:
La Petite Robe Noir Guerlain
Guerlain has released an animated film for the launch of its new La Petite Robe Noire New Fragrance. Created by French artist Olivier Kuntzel abd Florence Degas, the video brings to the classic little black dress, which is seen dancing gracefully to Nancy Sinantra’s These Boots Are Made for Walkin’.
Le Rouge Givenchy
The 90-second films opens with supermodel Mariacarla Boscono dressed in a leather dress, shot from three angles for a kaleidoscopic effect. Then Boscono’s red lip is displayed on screen, again split into three. The kaleidoscopic effect continues with beautiful shots of the lipstick case, it ends with the lipstick arranged in the brand’s G-shape logo.
Lancôme fait son show
It features whimsical oppening shocked and surprised at the beginning, before breaking out info applause at the end.
New Orchidée Impériale starring Michelle Yeoh, Guerlain
The clip sees Yeoh traveling to Guerlain Imperiale and goes on a journey to explore the orchid ingredient.
Gucci Guilty Black
The video opens with Evans riding on a Norton 750 motorbike, chassed by Wood driving a Rolls-Royce Silver Cloud.
Dior Miss Dior
It stars actress Natalie Portman and was directed by Sofia Coppola. The light-hearted video sees the Balck Swan actress dancing around a water fountain, flirting with a mistery man and lying on a bed of roses. She wear Dior Couture gown by Raf Simons.
Calvin Klein DARK OBSESSION
Featured snapshots of a naked Matthew Terry showing his muscle in the dark.
Topshop Nails SS13
To advertise its new Spring/Summer 2013 nail collection. The video sees nail polishes, coloured nails dancing animated by Sadie and Joe Williams, and music by Joseph Bond.
Bvlgari Man Extreme – Dvels
Tapping into the idea of masculinity, Bvlgary has created a short video to promote its new men’s scent, Man Extreme. The 60-second clip sees Australian actor Eric Bana confronted by wild animals, including a roaring lion, a bird or prey and a deadly snake. Its opens with Bana walking through an Italian building and coming to face with the animals. The campaign was directed by Matteo Garrone and shot in Rome.
Dolce & Gabbana: The One Desire
Stefano Gabbana stars in the video for the brand’s new Desire fragrance shot by Terry Richardson. It opens with Gabbana sketching the bottleof the parfume.
So.. Dou you have your own top 10 Beauty Campaign Films?