Last Wednesday and Thursday (24-25 April 2013), I attended a “Fashion & Future” workshop from JFW at Ministry of Trade. A lot of new things and knowledge that I get from this workshop, but don’t worry be happy, I will share in this blog. The workshop materials that I get, will be divided into several blog post according to topic and theme.
Now I want to share about Top 10 Beauty Campaign Films that Miss. Giuseppina Lara from Intituto Marangoni told us at that workshop:
La Petite Robe Noir Guerlain
Guerlain has released an animated film for the launch of its new La Petite Robe Noire New Fragrance. Created by French artist Olivier Kuntzel abd Florence Degas, the video brings to the classic little black dress, which is seen dancing gracefully to Nancy Sinantra’s These Boots Are Made for Walkin’.
Le Rouge Givenchy
The 90-second films opens with supermodel Mariacarla Boscono dressed in a leather dress, shot from three angles for a kaleidoscopic effect. Then Boscono’s red lip is displayed on screen, again split into three. The kaleidoscopic effect continues with beautiful shots of the lipstick case, it ends with the lipstick arranged in the brand’s G-shape logo.